Streamlining leads for America’s favorite premium spring water

Founded over 150 years ago, Mountain Valley Spring Water sources sodium-free, naturally ionized, premium water to distributors all over the country.


The problem

Mountain Valley Spring Water (MVS) had a well-established brand and strong distribution network when they came to REV365. The biggest challenge they faced was connecting customer leads the brand was generating with the services that the distributor network was providing. In other words, they needed a custom platform that would grow with their team, widely-spread distributors, and varied product line and would accurately track visitor behavior and conversion.

The solution

The REV365 team created a custom platform called Lead Manager that allows MVS to:

  • — Effectively pass on qualified leads to their distribution partners
  • — Give the distributors a way to quickly and effectively work leads
  • — Utilize a custom ticketing system for distributor issues
  • — Use cloud storage for the whole company
  • — Create email campaigns directly within the platform

The results

The switch to Lead Manager proved to go beyond Mountain Valley’s expectations. The complete platform and intuitive UI gave their sales team, distributors, and headquarters important insights into customer science, team performance, customer support, and performance of marketing efforts. Mountain Valley saw a significant difference in their marketing strategy, internal company organization, and distributor efficiency.


Streamlining leads for America’s favorite premium spring water


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